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SAS to deliver in-database analytic scoring for Netezza platform

Monday, November 16, 2009

SAS, the leader in business analytics software and services, and Netezza Corporation, the global leader in data warehouse and analytic appliances, have expanded their partnership to bring in-database analytic processing to mutual customers. Joint R&D will further integrate the companies’ respective products, starting with SAS® Scoring Accelerator for Netezza, available worldwide in early 2010. 

The SAS Scoring Accelerator for Netezza will help businesses obtain analytical results faster for more efficient, reliable decisions. Customers using SAS® Enterprise Miner™ and the Netezza TwinFin™ data warehouse appliance will translate and execute scoring models directly within Netezza’s massively parallel environment so they can act on results more quickly. 

As a long-time customer of these technologies, Catalina Marketing is nearing the pinnacle of its data mining efforts.  "Catalina Marketing is pleased to see the continued partnership of SAS and Netezza, and their delivery of in-database processing.  The SAS Scoring Accelerator for Netezza has been a major advancement for us as we score approximately 200 million IDs," said Kelly Carrigan, Vice President, Business Intelligence Solutions for Catalina Marketing Corporation.  "Our exclusive focus is on the advanced insights, not proprietary techniques for scaling our data mining execution. This translates to significant savings on engineering and efficiencies of computing resources. Successful delivery of these solutions reinforces our strategic, long-term commitment to these platforms. Bringing the 'processing' to the data is absolutely where the industry is going, and Catalina Marketing is excited to be on the forefront of these large-scale efforts." 

Article sourced from www.sas.com, click here to read full story.

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