They're pioneers in predictive analytics. Translation: using data mining, statistics and pattern recognition software, they can foresee trends, anticipate change and help companies manage daily operations more efficiently. Rich Holada, Sr. VP of Technology, explains that SPSS has customers in virtually every industry, including telecommunications, banking, finance, insurance, you name it. But they've always interfaced in the rarified world of PhDs and highly technical staff at client companies. Now, though, they're now trying to market their products to the nontechnical audience.
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