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Secret revealed: Why your digital analytics are going nowhere

by Dashboard Insight, Dashboard InsightThursday, November 21, 2013

Stephane Hamel, Director of Strategic Services at Cardinal Path, writes for Data Driven Business on how to ensure you are making the most of your analytics instead of it "going nowhere".

Back in 2008 I was happily doing what analysts do: tagging sites, analyzing data and spending a whole lot of time complaining about the lack of buy-in, recommendations going nowhere and how miserable and lonely I was (barely joking!).

A question emerged in my head: Why are so many organizations failing at analytics while a few lucky ones achieve outstanding results? It couldn’t be luck alone, the result of a single “champion” or senior managers who “gets it.” Thus the study of maturity models, frameworks and the birth of the Online Analytics Maturity Model.

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Source: Data Driven Business

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