SPSS Inc., a global provider of predictive analytics software and solutions, recently released PASW Direct Marketing that guides and automates the analysis of customers, prospects and campaigns. Built for business users, and requiring no knowledge of advanced statistics, the newest addition to PASW Statistics 18 translates customer and market data into improved results – in purchases, responses to offers, or increased loyalty and satisfaction.
Analyses that previously required multiple steps and knowledge of statistical techniques can now be completed in minutes to drive more targeted and effective campaigns. PASW Direct Marketing has an intuitive interface allowing marketers to quickly perform sophisticated analysis with six analytical procedures, including recency, frequency, and monetary (RFM) analysis, cluster analysis, and prospect profiling. PASW Direct Marketing also allows marketers to improve campaigns to potential customers through postal code analysis, propensity scoring and control package testing.
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