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Text Analytics—Improving the Use Case for Unstructured Text

Monday, February 02, 2009
Text analytics enables search engines to provide more accurate results as well as improved results ranking and results presentation. Fern Halper, partner at Hurwitz, says, "You’re analyzing unstructured text and extracting the relevant entities, concepts, sentiment, etc., and then utilizing it in ways you want to, like marrying it with structured information from data warehouses or other data stores."
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