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The Analytic Marketing MBA

Monday, February 27, 2012

Girish Punj is a professor of marketing and director of executive education at the University of Connecticut School of Business in Storrs. For the last several years he’s been teaching graduate courses to students, mostly full-time managers at mid-Atlantic corporations. For almost 10 years he’s also been using the analytic tools derived from IBM’s acquisition of SPSS, now applied to his classes in a course on business analytics at UConn’s Stamford campus.

Read more about this interview here. Sourced by Information Management

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