As the role of business intelligence continues to expand within organizations and moves downstream towards small and mid-sized companies, businesses are looking for more diverse options to deploy BI and analytics. Aside from the high cost perceptions of traditional BI and larger players, smaller companies are looking for more dynamic interactions with their software that can react to changes in performance or in the market place quickly. Gone are the days of only identifying time-based trends or historical sales data. Now, organizations are looking to deploy analytics to gain competitive advantage and visibility into their daily operations.
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