TIBCO Software Inc. today announced that it has acquired Loyalty Lab Inc., an independent provider of loyalty management solutions. Headquartered in San Francisco, Loyalty Lab is a privately-held company with over 35 clients including many of the nation's largest retailers, hospitality chains, and consumer product manufacturers (link for more information). The purchase accelerates TIBCO’s growing and international presence in the customer loyalty market.
Loyalty Lab's software-as-a-service offering allows marketers to manage world-class loyalty marketing programs, such as frequent flyer mileage programs, from their desktop. The flexible platform and broad stable of open APIs enables loyalty program design without customization and lets marketers focus their attention on motivating improvements in retention, frequency, and advocacy among their customers.
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