In the current economy, businesses are looking across their enterprises and using a variety of technology and analytics to increase profits. One such technology, price optimization, is gaining favor for its ability to help companies positively impact revenue.
As more and more products are sold via the Internet, particularly in the areas of travel and consumer products, the ability to quickly assess price points and SKUs and react with a competitive price is increasingly important. Lixto, a provider of competitive price Intelligence solutions, shares five recommendations for utilizing price analytics.
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