As master data management (MDM) and data integration (DI) initiatives become more common within organizations, many companies move from individual data-related projects to a broader approach to data management (DM) in general. The realization that information drives business decisions leads businesses to look more closely at how they are managing their information assets, including data quality, data cleansing, and data profiling initiatives. The combination of initiatives is leading organizations towards a more holistic approach to the way they view and implement data management practices.
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