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TrueCar search campaign revenues grow 300 percent with SAS® Analytics

Monday, September 13, 2010

TrueCar.com, the authority on new car prices, selected SAS Office Analytics for Midsized Business and SAS forecasting software to improve marketing campaigns, industry sales forecasts, and reports on pricing and trends. The software from SAS, the leader in business analytics, replaced SPSS, which TrueCar had quickly outgrown. SAS, the industry standard for analytics, makes fast work of analyzing a rolling set of 3 million transactions on as many as ten data sources each week. Easy-to-use SAS Office Analytics for Midsize Business delivers data access, reporting and analytics directly from Microsoft Excel via integrated menus and toolbars. SAS forecasting software measures and predicts the benefits of marketing investments.

Article sourced from www.sas.com, click here to read full story.

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