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Twitter Exec Calls Tweets the 'Ultimate BI Tool'

Wednesday, March 7, 2012

Twitter is no longer about tweeting what you ate for breakfast, and it's poised to get more innovative in how it tracks your activity and serves up data analytics.

Mike Brown, director of corporate development at Twitter, spoke at the CITE Conference here today, expounding on how the social network is really "the ultimate business intelligence tool."

Because of Twitter's ability to offer insight into what customers and competitors are saying about each other, customizing the site to offer that data in a more targeted way can help users shape and market their products.

Read more on using Twitter as a BI tool here. Sourced by CIO magazine

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