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Using BI to Assess BI: The Efficacy Conundrum

Thursday, April 22, 2010

A recent survey from market watcher International Data Corp. (IDC) shines a light on the state of analytic efficacy. Simply put: when it comes to analytics, a surprising percentage of shops don’t know what or how well they’re doing. For example, fully one-third of respondents in IDC’s survey say they lack the means to determine if their analytic projects are successful.

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