Webtrends, the global leader in mobile and social analytics, today announced their plans for the future of their digital analytics product at their annual Engage customer conference held in San Francisco, CA on March 1st and 2nd.
With the ascendancy of mobile and social marketing, the way in which companies connect with their customers has become exponentially more complex. Marketers today work in silos and lack a true picture of customer engagement levels across their digital channels. This lack of visibility can lead to less effective marketing campaigns, an inconsistent brand experience, lost opportunities, and an incomplete understanding of the necessary digital channel mix required for obtaining, engaging and retaining customers.
According to a November 10, 2010 Forrester Research, Inc. independent report, "CMO Mandate: Adapt Or Perish," "Marketers have never been challenged with so much change, so fast. The new ecosystem of interactive media, mobile technology, and digital devices wreaks havoc on a marketer's system of planning and managing, like it did on the world of broadcast and print. In response, they are scrambling to adjust their organizations to try to keep up."
Article sourced from www.marketwire.com, click here to read full story.
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