This article takes a look at how a properly executed business intelligence project can have a large positive impact on an organization.
In this article, Karen O'Dell and her BI team successfully implemented a solution for Stations Casinos. The project results:
- $1 million per month in marketing and promotional expense
- $500,000 per month reduction in production expenses
- 14% improvement on guest retention
- $1.5 million per month in increased profits
Read more on this business intelligence success story. Source www.information-management.com.
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