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Why You Should Care About Data Mining

Monday, April 16, 2012

Organizations already have mountains of information, and more is coming every day from new data sources, more rapid updates and higher volume from traditional existing sources.

As the variety, velocity and volume of data spikes upward, it is increasingly difficult to draw conclusions from it simply by reporting on it or visualizing it for people. Yet we must draw conclusions from it; we must use it to drive more analytic decisions. If we are to do so, this data must be "mined" systematically for insight.

Data mining is an established approach with a long history in many industries. Data mining is an increasingly essential tool for information management professionals because it allows you to extract more meaning from your data. Because data mining works with large volumes of data it can be used to improve the quality of decisions your organization makes even as data volumes continue to grow.

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Credit: Information Management

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