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Winfield Solutions, a Land O’Lakes Company, Selects Endeca

Tuesday, February 22, 2011

Endeca Technologies, Inc., a search and business intelligence (BI) company today announced Winfield Solutions, LLC, has selected Endeca Latitude® to support an initiative to provide its co-op members enhanced insights and analytical capabilities into agricultural markets.

Winfield Solutions, LLC, a wholly-owned subsidiary of Land O’Lakes, Inc., provides its member/co-ops with seed, crop nutrient, and crop protection products.

“The data from the numerous resources we utilize is too complex to model and maintain in a relational database,” said Mike Macrie, senior director of IT at Land O’Lakes. “In addition, it was impossible to predetermine all the questions or requirements our partners would need to address for their analyses. We needed a solution that could unify disparate and varied data sources while providing an easy-to-use interface for our partners. Endeca addressed the shortcomings associated with traditional data warehousing alternatives.”

Macrie will present insights gained from the project in a webinar moderated by Kara Romanow, executive editor of Consumer Goods Technology (CGT) magazine, entitled “Empower your Sales Force with Self-Service Analytics to Grow Your Business,” on March 8, 2011 at 11 a.m. ET.  Register for the webinar at http://www.cfmediaview.com/lp1.aspx?v=3_85768478_10619_2.

“Endeca’s strength is in our ability to rapidly integrate varied and changing data across disparate systems,” said Dave Caruso, vice president, enterprise product management and marketing at Endeca. “A rich graphical user interface will enable a wide range of users across sales and marketing to make business decisions without having to ask IT for another report, data mart or cube. This delivers enormous value not only to the business but also to Winfield Solutions’ IT team by reducing the BI backlog, as well as decreasing training, support and data quality costs.”

About Winfield Solutions, LLC

Winfield Solutions, LLC (www.winfieldsolutionsllc.com) is a wholly owned subsidiary of Land O’Lakes, Inc. (www.landolakesinc.com), a national, farmer-owned food and agricultural cooperative. Winfield Solutions, LLC is a leading provider of an extensive line of agricultural supplies (seed, crop nutrient, and crop protection products) and services to farmers and ranchers.

About Endeca

Endeca is a search and business intelligence software company that improves daily decisions for employees and purchase decisions for customers. Endeca’s unique innovation, the hybrid search-analytical database, enables IT organizations to deliver solutions with consumer ease-of-use on diverse and changing information. Endeca solutions drive hundreds of millions of dollars in reduced costs and increased revenues in the world’s most demanding decision-making environments in organizations like Boeing, Cox Newspapers, the United States Department of Justice, Ford Motor Company, Hyatt, IBM, the Library of Congress, Texas Instruments, and Walmart.com.

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia.

For more information: endeca.com, facets.endeca.com or info@endeca.com.

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