As analytics grows popular, laymen may also have the means to exercise their data analytics skills. Until then the best option as Charlotte Russe here, too realised is too outsource data analytics to professionals.

By doing this (i.e. outsourcing) they not only enhance their marketing strategy and thus productivity, they also build a future of a highly customer engaged and customer interactive company.

Moreover, speaking of retail, I have put down a few insights on retail analytics, if any reader or the moderator would like to judge and observe:

Thank you Barb for this great news post. It has only strengthened my faith in analytical marketing vs. traditional marketing.
Keep writing!

Ajay Kelkar,
COO, Co-FOunder,
Cequity Solutions.