LATINODE’S BUSINESSES: LatiNode has established its own
network throughout Latin America
and Europe, creating partnerships
for worldwide VoIP call delivery
with some of the largest players
in the field through its Wholesale
Division. Additionally LatiNode
offers a wide variety of long
services (e.g., broadband telephony,
prepaid cards, and pin-less and
corporate long distance) for
residential and corporate clients
through its Retail Division, under
the CrossFone brand. LatiNode
also supplies the best mobile
content through its Convergence
Loyalty, leadership, and teamwork are just a few of the corporate values
that LatiNode maintains to achieve its mission of enabling communities to
interact and share by simplifying and improving how they communicate and
exchange information. As one of the fastest growing companies in America,
LatiNode is a Next Generation IP Solutions Provider that delivers advanced
telecommunications services using Internet Protocol Technology. The
company is one of the world’s largest players in the international VoIP
industry, transporting close to 4% of global VoIP Long Distance (LD) traffic.
To keep their competitive edge, LatiNode is constantly reviewing its
processes to find innovative ways to provide better and more efficient
services. Their mission-critical data warehouse provides “state of the
business” snapshots to business unit managers on a continual basis—one
type of operational BI. Per Miguel Viertel, COO of LatiNode, these reports
have become the vital operational pulse of the company. Unfortunately,
these pulse points were not as timely as they needed to be. Queries were
taking too long causing users to feel constrained by the number of questions
they could ask. Users lost valuable time waiting for answers to return or they
were often distracted by having to switch tasks while queries were running.
As COO, Viertel’s role is to provide the best possible applications to help his
users to perform their everyday activities faster, easier and more efficiently.
With that objective in mind, it became clear that finding a way to improve
access to data for improved iterative analysis should be a top priority to
help the business operate more effectively, so he added his own corporate
value: “Information at the speed of thought.” Viertel then set out to remove the bottlenecks, locks and resource contention that were causing the
slowdown on the source database, with the overall goal of achieving
a 2X, or 100%, performance gain.
A detailed analysis of the problem led LatiNode to create a matrix of key
criteria in order to evaluate so-called high performance DBMS solutions.
After a comprehensive review, vendors were selected to participate in a
competitive proof of concept where sample data was tested along with the
ability to connect to specific third-party software. After evaluating three
vendors, LatiNode chose the Parcel Analytic Database™ because it was
the only solution to meet all of the criteria and it impressed the team with
its performance, price performance, and ability to run stored procedures.
One particularly complex analysis took 60 hours on their existing system.
During the POC, ParAccel ran that analysis in 2.5 minutes—a 1440X
LatiNode chose the ParAccel Analytic Database for its simple load-and-go
design and ability to scale easily and inexpensively. A ParAccel MAVERICK™
implementation will be the center of the complete BI solution that will
feed LatiNode’s reporting applications and bring vitality back to the “pulse”
of operational data for tactical decision making. Because the ParAccel
Analytic Database delivers superior BI performance without all the additional
tuning constructs usually associated with BI—making summarized data,
indexes, and materialized views unnecessary—LatiNode plans to deliver
fresher data (within 15-minutes) with OLAP-like query speed while reducing
their dependency on cubes. And, because the ParAccel Analytic Database
is schema-neutral, LatiNode can forego physical database design issues
giving themselves more time to focus on more important things like their
commitment to excellent customer service at a reasonable price. With the
ability to accomplish in minutes what used to take days, “information at the
speed of thought” is becoming a reality at LatiNode.
LatiNode runs a global network of
hundreds of servers on Microsoft
Windows and SUN/Linux environments
to facilitate over 200 corporate users.
In addition, there is an extensive
network of servers that run
applications for public use such
as point-of-sale, internet, and other
> Backend: Microsoft SQL Server
and Analysis Services
> Frontend: Panorama NovaView
> Data Volume: Approximately
1 TB expanding to 4TB over time
> ParAccel Cluster: 8 node Data
Warehouse running on HP
> Data Latency: As little as
> Most Extreme POC Query
Improvement: 60 hours to
2.5 minutes, or 1440X
> Implementation: MAVERICK
> Applications: Operational
reporting and analysis.
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