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What are "Analytics"?

by bruno aziza, WW Strategy Lead, microsoftWednesday, June 9, 2010

Bruno Aziza, author of best-selling book, Drive Business Performance culled the wisdom of the crowd to define the meaning of "Analytics". In this video, he recaps early findings to help leaders understand what they should expect from "Analytics".


Bruno Aziza is a recognized authority on Strategy Execution, Business Intelligence and Information Management. He is the co-author of best-selling book, "Drive Business Performance: Enabling a Culture of Intelligent Execution".

Drs. Kaplan & Norton, of Balanced Scorecard fame, praise Aziza for moving "the field of performance management forward in important new directions."

Aziza regularly provides views on performance on the Success Factors network, the CIO Network and has been featured in publications across North America, Europe and Asia such as Business Finance magazine, Intelligent Enterprise, CRM magazine and others. Aziza is a Fellow at the Advanced Performance Institute, an independent advisory group specialized in organizational performance.

An award-winning speaker, Aziza frequently keynotes international events and has shared the stage with business executives and thought leaders such as Dr. Kaplan, Jeff Raikes, Stephen Elop and others. Aziza's biggest crowd was 5,000 people in 2008. Aziza has also guest lectured on Information Management at Stanford University and the Cranfield School of Management.

Aziza holds a Master's degree in Business and Economics and was educated in France, Germany, the UK and the US. Aziza also completed Executive Education programs from the Kellogg School of Management and Harvard Business School.

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